Luxury pen pays tribute to boxer Muhammed Ali
Although one luxury firm stirred up controversy recently with its Mahatma Gandhi pen, another hopes its tribute to an iconic boxer will go down rather better with consumers.
The Italian manufacturer will launch a Tribute to Muhammad Ali pen at this week’s Jewellery Arabia, an annual regional exhibition of jewellery and watches. This year’s instalment runs until October 30.mysfyh - A performer for every occasion.
The move comes as the luxury manufacturer seeks to grow its presence in the regional market.access lighting at Lighting by Lux. Authorized Dealer. It is at the exhibition for the second time this year, and Middle East Managing Director Charles Nahhas says business is looking up.
“Although the global economic crisis had affected the number of visitors to the exhibition last year, it was a good platform for the brand and culminated in the establishment of our Middle East subsidiary, Montegrappa Middle East FZCO, now based in Dubai,” he said.
"Having a local headquarters for the Middle East region allows us to develop our brand towards the demands of the local markets and puts us in closer touch with the Arab consumers.”
Montegrappa is currently rolling out a new retail concept, which will be previewed at the show, as will its 2011 watch collection.
The Muhammad Ali pen is in line with an international trend to cash in on celebrities of yesteryear.Trailer wheel hubs play an essential role in towing anything. Recent years have seen pens dedicated to Mark Twain and England’s Elizabeth I.accent lighting is lighting that emphasizes an area of or an object in a room.
The limited-edition pen addresses key elements of Muhammad Ali's life. 1942 is the year of his birth. He fought 61 fights. He won 56. His wins by knockout numbered 37. Guided by these figures, Montegrappa will issue 1942 fountain pens and 1942 roller balls in resin with sterling silver trims,The Warriors,mp4sales, who are four points adrift of second place with two games remaining. 61 fountain pens with solid gold trims and 56 roller balls with solid gold trims.
“Muhammad Ali is one of the most influential personalities in the 20th century because he revolutionized sports and boxing on so many levels. Creating a pen dedicated to one of the world’s greatest living legends is indeed a great honour for us,” said Nahhas. The brand has obtained Ali’s consent to market a pen under his name.
Although one luxury firm stirred up controversy recently with its Mahatma Gandhi pen, another hopes its tribute to an iconic boxer will go down rather better with consumers.
The Italian manufacturer will launch a Tribute to Muhammad Ali pen at this week’s Jewellery Arabia, an annual regional exhibition of jewellery and watches. This year’s instalment runs until October 30.mysfyh - A performer for every occasion.
The move comes as the luxury manufacturer seeks to grow its presence in the regional market.access lighting at Lighting by Lux. Authorized Dealer. It is at the exhibition for the second time this year, and Middle East Managing Director Charles Nahhas says business is looking up.
“Although the global economic crisis had affected the number of visitors to the exhibition last year, it was a good platform for the brand and culminated in the establishment of our Middle East subsidiary, Montegrappa Middle East FZCO, now based in Dubai,” he said.
"Having a local headquarters for the Middle East region allows us to develop our brand towards the demands of the local markets and puts us in closer touch with the Arab consumers.”
Montegrappa is currently rolling out a new retail concept, which will be previewed at the show, as will its 2011 watch collection.
The Muhammad Ali pen is in line with an international trend to cash in on celebrities of yesteryear.Trailer wheel hubs play an essential role in towing anything. Recent years have seen pens dedicated to Mark Twain and England’s Elizabeth I.accent lighting is lighting that emphasizes an area of or an object in a room.
The limited-edition pen addresses key elements of Muhammad Ali's life. 1942 is the year of his birth. He fought 61 fights. He won 56. His wins by knockout numbered 37. Guided by these figures, Montegrappa will issue 1942 fountain pens and 1942 roller balls in resin with sterling silver trims,The Warriors,mp4sales, who are four points adrift of second place with two games remaining. 61 fountain pens with solid gold trims and 56 roller balls with solid gold trims.
“Muhammad Ali is one of the most influential personalities in the 20th century because he revolutionized sports and boxing on so many levels. Creating a pen dedicated to one of the world’s greatest living legends is indeed a great honour for us,” said Nahhas. The brand has obtained Ali’s consent to market a pen under his name.
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